Isn't it amazing how creative some advertisers are. Using billboards as an advertising tool is quite an effective way to market a product or service. Imagine being stuck in traffic and have a billboard stare at you for a few minutes. Imagine being stuck in traffic every single day to and from work! That would be painful if billboards were not as interesting to look at. If they were dull and lifeless, waiting in traffic would be a pain.
Having said that, I find it enjoyable to look at catchy billboards. An advertisement which is different and eye appealing can go a long way. And some even, you remember for life! Seriously!
They even provide you with an option for a Billboard Connection - Billboard and Signage Franchise Opportunity . That is advantage, as they represent a broad number of clients. If I had a business, which I hope to start up soon, I would seriously look at this option. It's proven to be effective.